The Story of Master: Crafted with Care, Trusted by Generations
Established in 1973 by the visionary Mr. L.N. Goyal, Master began with a simple yet powerful mission — to bring purity, quality, and trust to every household. What started as a venture focused on high-quality edible oils quickly earned the confidence of consumers across regions. Through consistent quality and genuine care for customer well-being, Master rose above the competition to become a symbol of trust and authenticity. Over the decades, our product range has grown — from oils to spices, flours, and everyday essentials — all crafted with the same uncompromising standards that have defined us since day one.
Today, as we reach more kitchens and hearts than ever before, we remain deeply rooted in our founding values. The love and loyalty of our customers continue to inspire us to serve even better, healthier, and more mindfully.
To be the first choice for customers who value quality above all, and to become a trusted leader in delivering the purest agri-products. We envision a future where our commitment to purity, sustainability, and integrity adds real value — not just to our consumers, but to the farmers we work with and the society we serve. Through every product, we aim to build a healthier community and a more conscious world.
At Master, our mission goes beyond being just another FMCG company. Our purpose is to contribute to a healthier, better life for every household by offering products that are pure, natural, and nourishing. We believe that good health begins with good choices — and those choices start in the kitchen
Laxmi Narain Goyal, the visionary chairman and managing director of Master, is a first-generation entrepreneur who laid the foundation of a brand that has become a trusted name in every Indian kitchen. With a steadfast commitment to delivering pure and high-quality products, he embarked on a journey built on honesty, hard work, and excellence.
Guided by sharp business acumen and decades of experience, his vision and leadership have firmly established Master as one of the most trusted companies in its domain. His mentorship, wisdom, and unwavering guidance continue to inspire the Master family, helping preserve the core values and ethos that define the brand today.
Leading the baton with dedication, Rajiv Goyal continuously strives to uphold and preserve the core ethos of Master. Technically adept and deeply committed to listening to customer feedback, he ensures the brand stays responsive and progressive in a competitive market.
Beloved by the Master family, Rajiv’s leadership keeps the team motivated and the business thriving — truly the driving force behind Master’s continued success.
Leading the baton with dedication, Rajiv Goyal continuously strives to uphold and preserve the core ethos of Master. Technically adept and deeply committed to listening to customer feedback, he ensures the brand stays responsive and progressive in a competitive market.
Beloved by the Master family, Rajiv’s leadership keeps the team motivated and the business thriving — truly the driving force behind Master’s continued success.
Representing the new wave of leadership at Master, Aanchal Goyal and Atishay Goyal bring fresh energy, modern perspectives, and a keen understanding of industry trends. Their curiosity, adaptability, and forward-thinking approach have opened new doors for the brand, leading to expansion into categories such as flours, spices, and a wider range of food products.
As passionate believers in delivering the extraordinary, they’ve reimagined processes, disrupted the conventional, and infused innovation across every level of the business. Blending their contemporary mindset with the timeless values passed down by the first-generation founder, they are helping Master unlock new platforms for growth while staying true to its legacy of purity and quality.